Lifeblood, a Vitalant blood center, is the Memphis region’s only non-profit volunteer blood center, supplying more than 100,000 units of blood and blood products for local patient transfusion. Lifeblood operates five fixed locations and operates hundreds of blood drives annually.
Project:
Optimized Platelet Program
Statistical Analysis of donor base and voice of customer integration to identify and convert best whole blood donors into apheresis (platelet, plasma and double red cell) donors.