Hoxworth Blood Center, University of Cincinnati serves 31 hospitals in 18 counties in Southwestern Ohio, Northern Kentucky and Southeastern Indiana. Annually, Hoxworth collects more than 80,000 units of blood from local donors to help save the lives of patients in area hospitals.
http://www.hoxworth.org/
Project:
Optimized Platelet Program
Statistical Analysis of donor base and voice of customer integration to identify and convert best whole blood donors into apheresis (platelet, plasma and double red cell) donors.